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Privacy Statement

SportsFlow.ai

Effective Date: December 15, 2025

This Privacy Statement explains how we collect, use, disclose, and protect information gathered through our AI-powered rowing performance platform.

Introduction

SportsFlow.ai is committed to protecting your privacy and safeguarding your personal information. This Privacy Statement explains how we collect, use, disclose, and protect information gathered through our AI-powered rowing performance platform, which combines wearable data analysis with human coaching expertise.

By using SportsFlow.ai services, you agree to the collection and use of information in accordance with this policy. We recognize the sensitive nature of athletic performance data, biometric information, and health-related metrics, and we implement robust safeguards to ensure your data remains secure and private.

Information We Collect

Performance and Biometric Data

When you use our platform with connected wearable devices, we collect:

  • Heart rate, heart rate variability, and cardiovascular metrics
  • Movement data including stroke rate, power output, split times, and biomechanical measurements
  • GPS location data during training sessions
  • Sleep patterns, recovery metrics, and training load indicators
  • Respiratory rate and oxygen saturation (when available from connected devices)
  • Environmental conditions during training (temperature, humidity, wind conditions)

Account and Profile Information

To create and maintain your account, we collect:

  • Name, email address, and contact information
  • Age, height, weight, and athletic experience level
  • Training goals, competition history, and performance objectives
  • Team or club affiliations
  • Payment and billing information (processed securely through third-party providers)

Coaching and Communication Data

Through your interactions with our coaching platform, we collect:

  • Messages, notes, and feedback exchanged with coaches
  • Training plans, workout logs, and progress assessments
  • Video recordings and form analysis submissions (when provided)
  • Self-reported wellness data, injury information, and recovery feedback

Technical and Usage Information

We automatically collect certain technical information:

  • Device information, browser type, and operating system
  • IP address and general location information
  • Platform usage patterns, feature interactions, and session duration
  • Cookies and similar tracking technologies for authentication and user experience optimization

How We Use Your Information

Primary Platform Services

We use your information to:

  • Analyze your performance data using AI algorithms to identify patterns, trends, and optimization opportunities
  • Facilitate personalized coaching by providing your coaches with comprehensive performance insights
  • Generate customized training recommendations and flow state training protocols
  • Track progress toward your athletic goals and provide performance benchmarking
  • Identify potential overtraining risks, injury patterns, or recovery needs

Platform Improvement and Research

We may use aggregated, anonymized data to:

  • Improve our AI algorithms and coaching methodologies
  • Develop new features and performance metrics
  • Conduct research on athletic performance, flow states, and training optimization
  • Generate industry insights and benchmarking data (with all personally identifiable information removed)

Communication and Support

We use contact information to:

  • Send important platform updates, training notifications, and coaching messages
  • Provide customer support and respond to inquiries
  • Deliver educational content and training resources
  • Share promotional offers and new features (which you may opt out of at any time)

Data Sharing and Disclosure

With Your Coaches

Your performance data, training logs, and communications are shared with coaches assigned to you through the platform. This sharing is essential to provide personalized coaching services. Coaches are bound by confidentiality agreements and professional standards to protect your information.

With Third-Party Service Providers

We work with trusted third-party providers who assist with:

  • Cloud hosting and data storage (using industry-leading security standards)
  • Payment processing (PCI-DSS compliant processors)
  • Email and communication services
  • Analytics and platform monitoring

These providers are contractually obligated to use your information only for the services they provide to us and must maintain appropriate security measures.

Wearable Device Integration

When you connect third-party wearable devices or fitness platforms (such as heart rate monitors, GPS devices, or rowing computers), we receive data directly from these services according to your authorization. We recommend reviewing the privacy policies of these third-party services to understand how they handle your data.

Legal Requirements and Protection

We may disclose your information when required to:

  • Comply with applicable laws, regulations, or legal processes
  • Respond to valid government requests or court orders
  • Protect the rights, property, or safety of SportsFlow.ai, our users, or others
  • Prevent fraud, security threats, or illegal activities

Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change and any choices you may have regarding your information.

Data Security

We implement comprehensive security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. Our security practices include:

  • End-to-end encryption for data transmission using industry-standard TLS protocols
  • Encryption at rest for stored performance data and personal information
  • Regular security audits and vulnerability assessments
  • Multi-factor authentication options for account access
  • Access controls limiting employee and contractor access to personal data
  • Secure backup systems with geographically distributed redundancy
  • Incident response procedures and breach notification protocols

While we strive to protect your information using industry best practices, no method of electronic storage or transmission is completely secure. We cannot guarantee absolute security but remain committed to continuous improvement of our security infrastructure.

Your Privacy Rights

Access and Portability

You have the right to access your personal information and receive a copy of your data in a structured, commonly used format. You can export your performance data, training logs, and account information directly through your account settings or by contacting our support team.

Correction and Updates

You may update or correct your account information, profile details, and preferences at any time through your account settings. If you need assistance updating certain information, please contact us.

Deletion and Account Closure

You have the right to request deletion of your personal information and closure of your account. Upon account deletion, we will remove your personal data from active systems within 30 days. Some information may be retained in backup systems for up to 90 days for security and legal compliance purposes. Aggregated, anonymized data derived from your information may be retained for research and platform improvement.

Marketing Communications

You may opt out of promotional emails and marketing communications at any time by clicking the unsubscribe link in emails or adjusting your communication preferences in account settings. You will continue to receive essential service-related communications regardless of marketing preferences.

Data Processing Objections

You have the right to object to certain data processing activities. If you wish to restrict how we use your information or object to specific processing activities, please contact us to discuss your options.

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect, the right to deletion, and the right to opt-out of the sale of personal information. SportsFlow.ai does not sell personal information. To exercise your CCPA rights, please contact us using the information provided below.

European Privacy Rights (GDPR)

If you are located in the European Economic Area, you have rights under the General Data Protection Regulation, including the right to access, rectification, erasure, data portability, and the right to lodge a complaint with a supervisory authority. Our lawful basis for processing your data includes consent, contract performance, and legitimate interests in providing and improving our services.

Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes described in this Privacy Statement. Specific retention periods include:

  • Active account data: Retained while your account is active and for 30 days after account closure
  • Performance and training data: Retained for the duration of your subscription plus 12 months
  • Payment records: Retained for 7 years for tax and accounting purposes
  • Communications and support records: Retained for 3 years
  • Aggregated, anonymized research data: Retained indefinitely

We may retain certain information longer if required by law or necessary to resolve disputes and enforce our agreements.

Children's Privacy

SportsFlow.ai services are designed for users aged 13 and older. We do not knowingly collect personal information from children under 13 without parental consent. For users between 13 and 18, we recommend parental involvement in account setup and monitoring. If we become aware that we have collected information from a child under 13 without parental consent, we will take steps to delete that information promptly.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws different from those in your jurisdiction. When we transfer information internationally, we implement appropriate safeguards, including standard contractual clauses and other mechanisms approved by relevant authorities, to ensure your information receives adequate protection.

Cookies and Tracking Technologies

We use cookies and similar technologies to maintain user sessions, remember preferences, analyze platform usage, and improve user experience. You can control cookie settings through your browser preferences. Disabling certain cookies may limit platform functionality.

Types of cookies we use:

  • Essential cookies: Required for authentication and basic platform functionality
  • Performance cookies: Help us understand how users interact with the platform
  • Functional cookies: Remember your preferences and personalization settings
  • Analytics cookies: Provide insights into usage patterns and feature effectiveness

Changes to This Privacy Statement

We may update this Privacy Statement periodically to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of material changes by email or through prominent notice on our platform at least 30 days before the changes take effect. Your continued use of SportsFlow.ai after changes become effective constitutes acceptance of the updated Privacy Statement.

The effective date at the top of this statement indicates when it was last revised. We encourage you to review this Privacy Statement periodically to stay informed about how we protect your information.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Statement or our data practices, please contact us:

SportsFlow.ai Privacy Team

Email: privacy@sportsflow.ai

Support Portal: https://support.sportsflow.ai

For general inquiries about SportsFlow.ai services, visit https://sportsflow.ai

We aim to respond to all privacy inquiries within 30 days. For urgent matters, please indicate the nature of your concern in your initial communication.

Thank you for trusting SportsFlow.ai with your athletic performance data